Do you currently have any form of loyalty or customer retention program in place?
How do you currently manage your loyalty or retention strategy?
How aligned is your loyalty program with your brand and customer expectations?
How do you segment your customers?
How is your loyalty reward structure designed?
How often do you review your loyalty program structure and offerings?
Do you actively engage with your customers after their initial purchase (e.g., through email, SMS, social media, or in-store)?
How do you communicate loyalty updates or offers to customers?
Do you personalize your communication with loyalty members?
How do you engage customers outside of sales?
How do you gather customer feedback on your loyalty program?
How visible is your loyalty program to customers?
Do you track and store customer purchase behavior or interaction data in any form?
What do you use to track customer purchases and behavior?
Do you use a CRM or platform to manage customer interactions?
Can you identify your most valuable customers?
Do you use any kind of analytics to improve loyalty performance?
How responsive are you to insights from data?
Have you ever offered any form of customer reward, discount, or benefit for returning customers?
What kind of rewards do you offer?
How much of your revenue comes from returning customers?
Do you have a metric to measure loyalty success?
How do you track reward redemption behavior?
What improvements have you seen since launching your loyalty initiative?
Thank you for your participation!
Before you submit, take a moment to review your answers.
Thank you for your participation — your results will help identify your customer loyalty strengths and areas for growth.
