Digital Marketing

Digitalisation Grader

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Full Name

Email

Organization Name

Mobile No.

Could you please share if your current business are primarily focused on the domestic market, the international market, or both?

Domestic

International

Both

Do you have plans or aspirations to expand your operations internationally or increase exports in the near future?

Yes

No

Do you perform regular digital audits to evaluate the effectiveness of your digital marketing efforts in INTERNATIONAL/DOMESTIC markets?

Yes

No

How frequently do you conduct digital audits for your INTERNATIONAL/DOMESTIC digital marketing efforts?

Monthly

Quarterly

Yearly

Others

Do you find that the chosen frequency of digital audits aligns well with the pace of change and market dynamics in our INTERNATIONAL/DOMESTIC digital marketing efforts?

Yes

No

What are the reasons or challenges that prevent you from conducting regular digital audits for your INTERNATIONAL/DOMESTIC digital marketing efforts?

Select all that apply.

Resource Constraints

Time Intensiveness

Complexity of International Markets

Lack of Tools or Technology

Do you believe that addressing these challenges would lead to more consistent and effective digital audits for your INTERNATIONAL/DOMESTIC digital marketing efforts?

Yes

No

What are the key areas or aspects covered in your digital audits for INTERNATIONAL/DOMESTIC digital marketing?

Select all that apply.

Localization

Competitors

Platforms / Channels

Target Audience Analysis

Others

Do you believe that the comprehensive evaluation of these key areas in your digital audits effectively contributes to the refinement and success of your INTERNATIONAL/DOMESTIC digital marketing strategies?

Yes

No

How do you currently assess the performance and effectiveness of your INTERNATIONAL/DOMESTIC digital marketing efforts without regular audits?

Select all that apply.

KPI Monitoring

Sales and Revenue Impact

Competitor Benchmarking

Market Feedback

Others

Do you believe that incorporating regular digital audits alongside your current assessment methods could provide a more comprehensive and accurate understanding of the performance and impact of our INTERNATIONAL/DOMESTIC digital marketing efforts?

Yes

No

Business that prioritize digital maturity are 26% more profitable than their competitors.

Business that prioritize digital maturity are 26% more profitable than their competitors.

How do you use the findings from your digital audits to improve your INTERNATIONAL/DOMESTIC digital marketing strategies?

Select all that apply.

Content Optimization

Localization Adjustments

Channel Allocation

Competitor Insights

Others

Do you find that implementing insights from digital audits has led to measurable improvements in the performance of your INTERNATIONAL/DOMESTIC digital marketing campaigns?

Yes

No

Are you open to exploring the potential benefits of conducting digital audits for your INTERNATIONAL/DOMESTIC digital marketing efforts in the future?

Yes

No

Have you developed a comprehensive brand guide that outlines your brand's identity, positioning, and messaging for INTERNATIONAL/DOMESTIC markets?

Yes

No

Are you aware of your primary points of differentiation from competitors in the INTERNATIONAL/DOMESTIC market?

Yes

No

Do you effectively communicate these unique aspects (differentiation from competitors) through your digital marketing channels?

Yes

No

How do you currently ensure consistent branding and messaging across your digital marketing efforts in INTERNATIONAL/DOMESTIC markets without a brand guide?

Select all that apply.

Localized Guidelines

Centralized Approval Process

Regular Communication with Teams

Template Usage

Others

Do you believe that having a dedicated brand guide for INTERNATIONAL/DOMESTIC markets would provide a more structured and effective approach to ensuring consistent branding and messaging across your digital marketing efforts?

Yes

No

How do you ensure consistent brand messaging and visual identity across all digital marketing channels in INTERNATIONAL/DOMESTIC markets, as outlined in your brand guide?

Select all that apply.

Centralized Guidelines and Approval

Local Adaptation within Guidelines

Regular Training and Workshops

Content Approval Workflow

Others

Have you observed a positive impact on brand perception and engagement in international markets as a result of maintaining consistent brand messaging and visual identity across your digital marketing channels, in line with your brand guide?

Yes

No

What key elements of your brand identity, such as visual design and messaging, are currently defined and utilized in your digital marketing efforts for INTERNATIONAL/DOMESTIC markets?

Value Proposition

Audience Segmentation

Digital Channels

Content Themes

Others

Do you find that the key elements of your brand identity, as defined and utilized in your digital marketing efforts for INTERNATIONAL/DOMESTIC markets, effectively resonate with your target audiences and contribute to a unified brand image?

Yes

No

Digital leaders experience 5 times more growth than their counterparts.

Digital leaders experience 5 times more growth than their counterparts.

Does your brand guide include guidelines for tailoring content and campaigns to resonate with the cultural preferences and expectations of INTERNATIONAL/DOMESTIC audiences?

Yes

No

How do you tailor your digital marketing content and campaigns to resonate with INTERNATIONAL/DOMESTIC audiences and their cultural preferences?

Select all that apply.

Market Research and Insights

Cultural Imagery and Symbols

Region-Specific Offers or Promotions

Tailored Content Themes

Others

Have you observed an increase in audience engagement, conversions, or positive brand sentiment in INTERNATIONAL/DOMESTIC markets as a result of tailoring your digital marketing content and campaigns to resonate with their cultural preferences?

Yes

No

Have you conducted training or workshops to educate your digital marketing teams about the key elements and guidelines outlined in your brand guide for INTERNATIONAL/DOMESTIC markets?

Yes

No

Have you faced any challenges in maintaining brand consistency or messaging alignment across different digital marketing channels in INTERNATIONAL/DOMESTIC markets without a brand guide?

Yes

No

How do you ensure that all stakeholders, including external partners and agencies, are aligned with and adhere to your brand guide when executing digital marketing initiatives in INTERNATIONAL/DOMESTIC markets?

Select all that apply.

Regular Communication and Collaboration

Shared Project Management Platforms

Brand Ambassadorship

Localized Brand Playbook Segments

Others

Do you believe that the collaborative efforts and strategies in place effectively ensure that all stakeholders, including external partners and agencies, consistently align with and adhere to your brand playbook when executing digital marketing initiatives in INTERNATIONAL/DOMESTIC markets?

Yes

No

Are you open to exploring the benefits of developing a brand guide that can serve as a comprehensive guide for your digital marketing efforts in INTERNATIONAL/DOMESTIC markets?

Yes

No

Does your brand guide include crisis management guidelines for digital marketing efforts in INTERNATIONAL/DOMESTIC markets to address potential challenges or reputation issues?

Yes

No

What specific aspects or guidelines would you like to see included in a brand guide to improve your branding efforts for INTERNATIONAL/DOMESTIC markets through digital channels?

Select all that apply.

Localized Messaging Guidelines

Cultural Adaptation Strategies

Visual Identity and Design

Platform-Specific Guidance

Others

Do you see the potential value in developing a brand guide that encompasses the aspects and guidelines mentioned earlier, to enhance your branding efforts for INTERNATIONAL/DOMESTIC markets through digital channels?

Yes

No

How often do you review and update your brand guide to stay relevant and adaptive to changing market dynamics and audience preferences in INTERNATIONAL/DOMESTIC markets?

Monthly

Quarterly

Yearly

Others

Do you believe that the frequency of reviewing and updating your brand guide adequately ensures its alignment with changing market dynamics and evolving audience preferences in INTERNATIONAL/DOMESTIC markets?

Yes

No

How do you currently handle crisis management or reputation issues related to your brand in INTERNATIONAL/DOMESTIC markets without a predefined brand guide?

Select all that apply.

Case-by-Case Approach

Adaptation of Global Strategies

Communication with Local Teams

Learning from Experience

Others

Do you believe that having a well-defined crisis management guide tailored to INTERNATIONAL/DOMESTIC markets would enhance your ability to effectively address reputation issues and crises across digital channels?

Yes

No

You're 31% done! Keep going to uncover deeper insights!

You're 31% done! Keep going to uncover deeper insights!

Do you have a well-defined approach to maintaining a cohesive web presence across different digital assets for INTERNATIONAL/DOMESTIC markets, such as your website, social media profiles, and digital advertisements?

Yes

No

What specific strategies do you implement to ensure that your website and digital assets reflect your brand's identity and messaging in INTERNATIONAL/DOMESTIC markets?

Research and Localization

Adopt a Global-Local Approach (Glocalization)

How do you currently manage and update your website and digital assets for INTERNATIONAL/DOMESTIC markets to ensure a consistent brand identity and messaging?

Dedicated Localization Teams

Centralized Content Management System (CMS)

Do your digital assets successfully incorporate local flavors while maintaining your global brand image?

Yes

No

Do you have dedicated localization teams in each market?

Yes

No

Do you use a centralized Content Management System (CMS) that allows teams from different regions to update content?

Yes

No

Do you face any challenges in maintaining consistent branding and messaging across various digital assets used in your INTERNATIONAL/DOMESTIC marketing efforts?

Select all that apply.

Regulations and Compliance

Cultural Sensitivity

Language and Translation

Are there specific challenges you encounter in maintaining a cohesive web presence across different digital assets for INTERNATIONAL/DOMESTIC audiences?

Select all that apply.

Regulations and Compliance

Cultural Sensitivity

Language and Translation

How do you measure the effectiveness of your web presence and digital assets in engaging INTERNATIONAL/DOMESTIC audiences and driving brand awareness?

Select all that apply.

Web Analytics

E-commerce Metrics

ROI Analysis

Do you assessing the return on investment for our marketing efforts in each INTERNATIONAL/DOMESTIC region?

Yes

No

How do you tailor your website and digital assets to cater to the preferences and expectations of INTERNATIONAL/DOMESTIC audiences?

Select all that apply.

Localization Strategy

User Experience (UX) Customization

Collaboration with Local Teams and Agencies

Have you conducted any user experience testing or website analytics to understand how INTERNATIONAL/DOMESTIC audiences interact with your web presence?

Yes

No

Do you conduct any performance analysis or user feedback collection to gauge the effectiveness of your web presence in engaging INTERNATIONAL/DOMESTIC audiences?

Yes

No

Regularly updating your website can increase traffic by 20%. Keep assessing to learn more!

Regularly updating your website can increase traffic by 20%. Keep assessing to learn more!

Are you open to exploring the benefits of developing a web presence brand guide that provides guidelines for consistent branding and optimization across digital assets for INTERNATIONAL/DOMESTIC markets?

Yes

No

What measures do you take to adapt your digital assets for different cultural contexts and language preferences in INTERNATIONAL/DOMESTIC markets?

Select all that apply.

Comprehensive Localization

In-house or Partnered Linguistic Teams

Localized Imagery and Media

Are you open to exploring the benefits of implementing a structured approach or web presence brand guide to enhance your branding efforts across digital assets for INTERNATIONAL/DOMESTIC markets?

Yes

No

Do you have a structured approach to manage and curate content for your digital platforms in INTERNATIONAL/DOMESTIC markets, ensuring it aligns with your brand identity and messaging?

Yes

No

How do you ensure consistency in brand messaging and content quality across various digital platforms used in your INTERNATIONAL/DOMESTIC marketing efforts?

Select all that apply.

We have a detailed brand style guide

Our marketing team reviews content before publishing

We use content management systems for approval

We collaborate closely with local marketing teams

We dont have a specific process for this

How do you address language and cultural differences?

Select all that apply.

We work with native speakers for each target market.

We use professional translation services.

We adapt content to suit cultural preferences.

We conduct market research to understand local nuances.

Others

Are you open to suggestions on how to improve consistency in brand messaging and content quality?

Yes, we're actively looking to enhance our approach.

We're interested in exploring best practices.

We're content with our current methods.

Are there any specific challenges you face in maintaining brand consistency and messaging across different digital platforms for INTERNATIONAL/DOMESTIC audiences?

Select all that apply.

Adapting to cultural differences

Ensuring translations are accurate

Coordinating with local teams

Managing platform-specific content

No major challenges identified

How do you currently address cultural nuances while maintaining brand consistency?

Select all that apply.

We localize content based on cultural preferences.

We consult with local experts for guidance.

We conduct market-specific research.

We focus on universal messaging that transcends cultures.

Others

How do you ensure consistency while tailoring content for different platforms?

Select all that apply.

We maintain core messaging while adapting formats.

We use templates to ensure consistency.

We have a style guide for each platform.

We coordinate with design and content teams.

Are you open to exploring strategies to enhance brand consistency for INTERNATIONAL/DOMESTIC audiences?

Yes, we're always looking to improve.

We're interested in best practices.

We believe our current methods are effective.

You've reached the halfway mark. Earn a 'Digital Explorer' badge by completing the rest.

You've reached the halfway mark. Earn a 'Digital Explorer' badge by completing the rest.

How do you leverage data and audience insights to inform your content strategy and tailor content for different INTERNATIONAL/DOMESTIC markets?

Select all that apply.

We analyze website and social data

We use market research reports

We collaborate with local teams

How do you collect and analyze data for audience insights?

Select all that apply.

We use Google Analytics and other tracking tools.

We monitor social media engagement metrics.

We conduct surveys and gather feedback.

We analyze customer interactions and behavior.

Others (specify)

How do you ensure effective communication and coordination with your local marketing teams?

Select all that apply.

We have regular video conferences and meetings.

We use project management tools to coordinate.

We have dedicated communication channels.

We have local representatives in each market.

Others (specify)

What specific support or resources do you think would be helpful in improving your content management practices for INTERNATIONAL/DOMESTIC markets?

Select all that apply.

Translation services

Cultural consultants

Content management tools

Training on international content strategy

Collaboration platform for global teams

We don't require additional support/resources

What languages are your target markets using?

Are there specific features you are looking for in content management tools?

Select all that apply.

We need tools that support multilingual content management.

Integration with translation services would be beneficial.

Workflow automation and approval processes are important.

Analytics and reporting capabilities are a priority.

What aspects of INTERNATIONAL/DOMESTIC content strategy are you most interested in learning about?

Select all that apply.

Adapting content for different cultures and preferences.

Managing global content calendars and schedules.

Ensuring brand consistency across diverse markets.

Leveraging data and insights for content planning.

Is there anything else you'd like to discuss or explore to enhance your INTERNATIONAL/DOMESTIC content management practices?

Select all that apply.

We're open to exploring new ideas or strategies.

We're focused on optimizing our current practices.

We're satisfied with our current approach.

What is your target audience, and do you have specific buyer personas or customer segments in mind?

Yes

No

Can you describe your primary buyer personas?

Select all that apply.

Our main audience is young professionals.

We target small business owners and entrepreneurs.

Our customers are primarily in the certain industry.

We focus on tech-savvy individuals interested in innovation.

Others (specify)

How do you currently determine your target audience and tailor your marketing efforts?

Select all that apply.

We rely on our intuition and personal experiences.

We analyze data from customer interactions and feedback.

We conduct market research and surveys.

What is their age range?

Is there any specific gender group you are targeting?

Where are they located?

What is their income level?

What is their preferred language?

What are their pain points/ challenges?

Have you claimed and optimized your business listings on platforms like Google My Business and online directories?

Yes

No

Are you managing the listing? For i.e. updating business information, replying reviews, attending enquiries.

Yes

No

Are you open to investing in long-term digital marketing strategies, such as search engine optimization (SEO) or content marketing?

Yes

No

Digital -first companies are 64% more likely to achieve their business objectives

Digital - first companies are 64% more likely to achieve their business objectives.

Are you familiar with SEO and content marketing?

Yes, I have a good understanding.

I've heard about them but need more information.

No, I'm not familiar with these strategies.

What is your current experience with these strategies?

I have implemented SEO and content marketing before.

I have basic knowledge but haven't implemented them.

I have worked with professionals for these strategies.

I have some understanding but need assistance.

I have never heard of SEO before

Would you like to learn more about SEO and content marketing to see how it can helps your business digitally?

Yes, please provide more information.

No, thank you.

Do you have any key industry events, conferences, or trade shows that you want to align your campaigns with?

Yes

No

When is the event / conference / trade show?

Are there any events or platforms your target audience frequently engages with?

Select all that apply.

Our audience is active on social media platforms.

We can explore potential partnerships for co-hosting events.

Our clients often attend local business networking events.

We haven't identified such platforms yet.

How often you communicate with your clients?

More than once a week

Three to four time a month

Once in a while every quarter

Once in a while in a year

Rarely in contact with my clients

What channels do you use for communications?

Select all that apply.

Email Newsletters

Social Media Platforms

Phone Calls

Direct Mail

In-person meetings/ events

Text Messages / Whatsapp

Do you segment your email lists for targeted communications?

Yes

No

What social media platforms you are using?

Select all that apply.

Meta (f.k.a Facebook)

Instagram

TikTok

YouTube

Twitter

Do you currently invest in media buying for advertising purposes?

Yes

No

Which media channels do you utilize for media buying?

Select all that apply.

Google