Digital Marketing

Digitalisation Grader

Take a deep dive into your business maturity. Our expert consultants are ready to guide you on enhancing every facet of your digital journey.

Get a Free Digital Consultation Worth RM2,650

Every week, we select 2 companies with complete and verified details to receive a free consultation session from our panel of digital experts and government agencies.
Enter your real business information for a chance to be selected

Name

Email

Organization Name

Mobile No.

How often do you review the performance of your digital marketing efforts?

Never — we don't track this

Only when something goes wrong

Once or twice a year

Monthly or more regularly

When you do review your digital marketing, what do you typically look at?

We don't have a formal review process

Mainly sales or enquiry numbers only

Website traffic, social media, and ad performance separately

A combined view of all channels with clear KPIs

Do you benchmark your digital presence against competitors?

No — we don't look at competitors digitally

Occasionally, but it's informal

Yes, we do this manually from time to time

Yes, we do this regularly with clear comparisons

How do you act on the findings from your digital reviews?

We rarely act on them

We make changes occasionally but without a clear plan

We adjust our content or spending based on findings

We have a structured process to test, learn, and improve

How clearly defined is your brand's visual identity (logo, colors, fonts, tone of voice)?

Not defined — we use whatever looks good at the time

Loosely defined, but inconsistently applied

Defined internally, but not documented

Documented in a brand guide that the team follows

How consistent is your brand across your website, social media, and marketing materials?

Very inconsistent — each looks different

Somewhat consistent — similar colors but not uniform

Mostly consistent with minor variations

Fully consistent across all digital touchpoints

Can you clearly describe what makes your business different from competitors in one or two sentences?

No — we haven't defined this

We have a rough idea but it's not written down

Yes, but we don't communicate it consistently in our marketing

Yes, and it's clearly reflected across all our digital channels

How well does your digital marketing reflect who your target customer is?

We haven't defined our target customer clearly

We have a general idea but our content is broad

We target a specific group but could be sharper

Our content and ads are clearly tailored to a defined audience

Do you have a business website, and how would you describe it?

No website

Yes, but it's outdated or rarely updated

Yes — functional but basic

Yes — professional, mobile-friendly, and regularly updated

How does your website perform on mobile devices?

We've never checked

It works but the experience isn't great on mobile

It's mobile-friendly but we haven't tested it formally

It's optimised for mobile and loads quickly

How easy is it for a visitor to take action on your website (e.g. contact you, buy, enquire)?

There's no clear call to action

Contact details exist but it's not obvious

There's a contact form or button but it could be clearer

Every key page has a clear next step for the visitor

Do you appear in Google search results when potential customers search for your product or service?

We don't know

We appear occasionally but not for important keywords

We rank for our brand name but not key search terms

We rank well for the keywords our customers search for

How regularly do you publish content (posts, articles, videos, etc.) for your business?

Rarely or never

Occasionally — when we have time or something to announce

Regularly but without a fixed plan or calendar

Consistently — we follow a content schedule

Who creates your marketing content, and how is it managed?

Nobody is responsible — it happens ad hoc

Someone does it on the side alongside other duties

One dedicated person handles it internally

We have a structured process, with internal or external support

How well does your content address the questions and needs of your target customers?

We post general content without a specific customer in mind

Some content is relevant but it's not planned that way

Most of our content is relevant to our audience

Our content is specifically designed to attract, educate, and convert our ideal customer

Do you repurpose or adapt your content across different platforms (e.g. website, Instagram, LinkedIn, email)?

No — we create separate content for each or only use one platform

We occasionally repost the same content

We adapt content for different platforms but not systematically

We have a clear strategy for distributing content across channels

Do you currently run any paid digital advertising (e.g. Meta Ads, Google Ads, TikTok Ads)?

No, we've never run paid ads

We tried it once but stopped

Yes, occasionally — when we have budget or a promotion

Yes — we run ads consistently with clear objectives

When you run digital ads, how do you decide on your target audience?

We don't define it — we use the default settings

We make rough guesses based on what we think works

We target based on demographics and interests

We use data, custom audiences, or retargeting to reach the right people

How do you manage your digital advertising budget?

We don't have a defined ad budget

We spend when we feel like it or have leftover budget

We set a rough monthly budget but don't track ROI closely

We have a clear budget with defined targets and we measure return

How do you know if your paid ads are working?

We don't measure this

We go by likes, shares, or general feel

We check reach or clicks but not conversions

We track leads, sales, or cost per result against clear targets

Do you have a dashboard or report that shows how your digital marketing is performing?

No — we don't track anything formally

We check platform stats (e.g. Instagram Insights) occasionally

We pull reports but don't review them consistently

Yes — we have a regular reporting routine with clear metrics

Who in your business reviews marketing performance data, and how often?

Nobody does

The owner occasionally, but without a fixed schedule

A team member reviews it monthly

The team reviews it regularly and uses it to make decisions

When a campaign or piece of content underperforms, what do you typically do?

Nothing — we move on

We stop it but don't analyse why

We review it informally and try something different

We analyse the data, identify the issue, and adjust our approach

How would you describe your overall approach to improving your digital marketing over time?

We don't have a process for this

We improve only when there's a visible problem

We make improvements periodically based on experience

We continuously test, measure, and refine based on data